February 21, 2017

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The trials and tribulations of releasing music (and first blog post...YAY)

January 31, 2017

Hello INTERNET! This is something I've been meaning to do for an ETERNITY and at last, with January drawing to a close, I thought it was now or never. So... let's get into this.


If you're reading this, thanks for coming over to my small musical corner of the internet. I'm guessing you're here because you've recently seen me at a gig or you're a long term fan wondering WHERE THE HECK IS THE NEW MUSIC ALEX! 


So I have a new single called 'Family Tree" on it's way, and it's ready to come out and meet the world. The recording is the best thing I've done to date (I think) and I have an amazing music video shot by the superb Pace Brothers (check them out here www.thepacebrothers.com).  I CANNOT WAIT TO SHOW IT YOU ALL and the rest of the internet. However, as with all good things, I'm having to wait to show you all what I've been working on since Summer 2016. 


I'm pushing harder this year than I ever have and that requires mobilising a new team behind me. I'm lucky enough to have help in my ongoing musical quest in the form of Little Panther Management.


They keep my creative but highly distractible brain on track and together we talk about where we want my music to go in the coming year ahead. With the release of my new single 'Family Tree' I'm searching for Radio Pluggers and PR companies who will help push the track to bigger radio stations and review sites and magazines, intern allowing me to reach bigger audiences. However this stuff is not cheap! As a result I have to be exceptionally careful with who I pick and also what time in the year I want to release the single. I have narrowed it down to a few choices and we are hoping to have the new team on board by the start of February Hurrah! 


Once we have the team in place we are looking at around 6 weeks to mobilise the campaign and at the end of that 6 weeks the single can AT LAST come out and meet the world! SO in short we are looking at a release date of March at the earliest, potentially even early April which for me, is too long of a gap.


For those of you interested, here is roughly what it takes to take a finished track from my bedroom to the wide world:


1. Find available studio time - 1-3 Weeks

2. Record the track (including rehearsing a band and arrangements) - 1-5 WEEKS

3. Check the recorded track and send for mastering - 1 Week

4. Sort the plot for the video and shoot the video - 2 weeks - 2months 

5. Write press release for the single 1 week

6. Choose the correct Radio Plugger and PR - 1 week to 3 months

7. Allow for PR and Plugging campaign, send tracks to blogs - 6 weeks

8. Single is released 


It is possible, if the stars align to get all this done in a month and then allow 6 weeks for the promotion. However the stars rarely align.


So, i'm going to do my best to get new music out to you before hand in the form of B-Sides and also plenty of new videos of covers and original tracks to fill the void between now and when the next single comes out. Over the past few years I haven't been happy with the rate of new music I have released for you all and I really want 2017 to see a dramatic shift in how much new music I get to you all. 


With this in mind I have just finished recording the follow up single to 'Family Tree' and I nearly have the upcoming EP that it will feature on finished. In short, you can look forward to a further TWO more singles and then the Physical EP release in the summer time. On top of this I will be filming a live session showcasing some fan favourite tracks that have never been recorded and I'll be organising a special tour with some fellow musician comrades later in the year.


Thank you for your continued support, you awesome bunch of lovely people and thanks for sticking by me over the years. 


Big Love, Alex x




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